No matter what type of business you are in, getting involved in the community through fundraising, is invaluable for getting exposure for your company.
There are a number of ways to be involved in fundraising for your community. Here are a few examples:
Offer time, products or services to be used in a Silent Auction. Advertise your business and what you donated in the local paper or the Silent Auction promotion.
Donate a percentage of your sales on an item or items to raise funds for a worthy cause in your community. Keep customers informed about how much you have raised and how the funds are being used by that organization.
Start your own fundraising campaign for a need in your community. Maybe it is backpacks for children in the fall, Christmas meals or presents during the holidays, etc…Unsure of where to start? What are you passionate about? Health, children, or safety of residents? Take a little time so you can be involved in something that is meaningful and you will be more credible.
Once you have established how you will participate or organize a fundraiser do not forget to write a press release to your local paper, so folks in the community have an opportunity to participate and learn a little bit more about you and your business. If you already have an established business mailing list, educate your customers about the need within the community and how they can participate through your business fundraiser. Whether you have a storefront or online business, you have the potential to not only make a difference in your community but also raise awareness about your business and service/products offered which is a win-win situation for all involved.
Randi-Sue Deckard is passionate about marketing her handcrafted jewelry line,Designing-Diva Jewel